Without the gouging? I guess it depends on what you think gouging is. To me, 100 bucks a brick is gouging............
I know there is a legal definition for "gouging" as pertains to prices, and maybe primers don't qualify under these circumstances, but I understand the meaning as it is being used here. "Scalping" might be appropriate?
I paid $24/k for CCI primers in April of 2020, online, from Midsouth. There was no special sale going on, no rebates - that was just the price.
Two years later, I think anything more than a ten or twelve percent increase over that is out of line. I know everything is more expensive right now, but not 300% to 400% more expensive than two years ago. There is no valid reason for such increases other than the fact that those producing and selling primers CAN charge more, because people WILL pay more. THAT's what "supply and demand" actually means. There are a lot of rationalizations people will make for being too weak to just flat-out boycott gougers, which I'm not "buying."
Who am I to say what is gouging and what is reasonable? I am THE MARKET - at least a infinitesimally tiny part of it. It's like anything else - people complain, but they comply. As long as "we" (the market) complies, by paying more than we feel is reasonable, we'll keep HAVING to pay more than what we feel is reasonable. If we're paying it, it's really not unreasonable then, is it? People don't like discomfort and fold easily. What's money, after all? To many out there, it's just a number relative to their debt, and what's another hundred bucks for a thousand primers when they're farther in over their heads than they'll ever live to repay - and they don't worry about it. They just pay more and complain they need more money and borrow more.
Me? I'll conserve what little I have until I am down to a hundred or so primers - just enough for a cylinder-full and a speed-loader-full, and some for back-up, but no recreation at all. At that point, every shot must put food on the table or save life or limb. I'm not paying $100/k or even $50/k. I can tolerate a lot of discomfort. "Discomfort" would be a nice break from outright pain, so I'm not out anything on that note. 99+% of my shooting is recreational. I'm not having that held over my head for ransom.
If I were selling dandelion seeds for a buck a piece, I'd keep selling dandelion seeds for a buck a piece as long as people were willing to pay a buck a piece for dandelion seeds. Why wouldn't I?