I'm completely baffled by their marketing.... strategy(?).
Can't keep up making what people want and need but keep coming up with new, dandy do-dads (powders and cartridges) anyway. USUALLY, you come up with something new because sales are stagnant/slow/down and you are looking to liven things up. When things are already this lively, making up new stuff (inferior copies of existing things), you're just wasting resources and throwing opportunities away.
I've lost all faith in almost all of our component manufacturers.
How about:
A new powder you can make at home, kids, with stuff from your kitchen and garage!
A bush that grows primers!
50# spools of cartridge brass wire you can use in your 3D printer to make your own brass!
Man! Those ideas are dumb enough that I could probably get a
job top position, working for the component manufacturers!
Yeah, I'm feeling surly too.