What does it do that the 35 Remington doesn't? That fine old cartridge is withering on the vine while they introduce another to do the same thing as it did.
It has no shoulder.
I can't speak for other states, but in Ohio, the "straightwall" cartridge in rifles is a boon. Many from other states criticize the law without understanding the need or the process of law-making, or working within the convoluted process of getting things done while allowing the more ignorant lawmakers to discretely extricate feet from mouths and heads from butts, while saving face. Politics. But, the line has to be drawn somewhere, somehow and the "straightwall" criterion is a clear and definitive demarcation to avoid confusion and those who always just have to push limits just to push limits.
I could get behind this one. I've been struggling with an infatuation with the idea of a 38-55 or a "375W-Lite" as a cast-only Contender Carbine chambering, although it's superfluous to my needs. I HAVE a 357 Max barrel, unfired since the 3 or 4 years ago when I bought it. I don't get time to hunt deer, so neither the 357 Max, nor the 38-55/375W-Lite actually do me any good. I derive an incredible amount of satisfaction shooting the 357 Mag barrel just for kicks/pest control, so I probably won't buy this one, but I'd love to see it succeed. Providing Remington doesn't pull another marketing blunder, and marketing is much like politics.
I love the 35 caliber, but MY question is - what does it do that the 357 Max does not?
I like the idea, but it's more distraction from the 357 Max, which means less demand for brass and the eventual, possible demise to a great cartridge which already does what the new one proposes to do. They'll likely jack the pressure up to make it a tad faster for bragging rights (marketing BS) for short-term gains in sales and then drop support of it after a bunch of people bought rifles, dies, etc.
EDIT: Although the name is,... OK, I won't even say that, but I WILL say that at least it's not prematurely bestowing it a "Legend" right out of the womb.